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CTRL + ALT + LIFT

ADCOLOR champions people in creative industries who come from a variety of backgrounds and life experiences. For two decades, ADCOLOR has been building a community of professionals who see, support, and celebrate each other while remaining authentically themselves. We help them RISE UP by honoring their accomplishments and amplifying their ideas; then we guide these leaders and mentors-to-be to REACH BACK and find others who deserve attention and promotion.



Agency: Droga5
Creative Director: Courtney Richardson 
Senior Art Director: Germany Lancaster
Senior Copywriter: Chris Thomas
Art Director: Alicia Novoa
Copywriter: Ruby Robinson

Design: Anna Céline Kårling Khan, Viktoria Burak

 

Client

Adcolor

Year

2025

The Film

"In year 20, this collective command proves that we can’t be held down because we’re always there to pick each other up. Here, we reclaim the power of our community and engage in new ways to lift as we climb, create and reboot the future."

The Identity

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Exclusive BTS 

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