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Puddles N'
Pooches
Summer is here and pooches want to have fun in the sun too! We understand that finding ways to beat the heat with your furry friend can be challenging, but don't worry – Chewy has you covered. This July, come join us at Asbury Beach & Boardwalk for a day filled with water, mud, sand, and slobber-filled adventures! Bring your pup along for a day of fun in the sun, and watch as they splash, play, and make memories that will last a lifetime.
Art Direction & Copywriting: Alicia Novoa
Design: Alicia Novoa & Stuart Adelman
Client
Chewy
Year
2022
Out of home
Furry Feelings
Social Splash
The good
doggy box
Unfortunately, all good times must come to an end. But that doesn't mean we wont leave you with a Chewy box filled with lots of goodies to remember us by!
The venue
Pooches in Puddles will take place at Asbury Park Boardwalk and Parks.
Asbury Park, NJ, 07712, 700 Ocean Ave
The event entrances are located at Lake Terrace and Sunset Park. Additionally, the entire boardwalk and parts of the beach will contain activations, food, and beverages for you and your pups.
The "wagging wow" moments
The wow moments will be placed at each of the entrances (Sunset Park & Lake Terrace) to get guests excited about what is to come.
Puddle Pawty
Activation number one takes place at the Asbury Splash Water Pawk. Allow your pups to soak themselves in a land full of water packed fun!
Get diggy with it
Activation number two takes place at Asbury Eighteen Mini-Golf. Now that your furry friend has been doused they are ready to dig! Let them dig to their hearts desire while finding hidden treasures throughout the barking bunkers.
Fluff Up your
Furry Friend
The final activation takes place at any of the Asbury beach showers located throughout the boardwalk. Chewy wouldn't cause a ruckus without providing some sort of clean up, now would we. Immerse your now muddy buddy in a soothing bubble bath station before heading home to a nice nap.
Slobbery Sundaes
Treat you and your pup to a loving bite at Canine Coney's Waffle Ice Cream & Sweet shop ice cream truck.
The gallery
These pups shore had a wagging good time at Pooches in Puddles! Don't believe us? Scroll through the gallery and see for yourself.
The Tail End
Should you and your pup choose to, the option to lay out and soak up the last bit of sun is open to you at the Sunset Ave park. Chill out and watch your pup burn out the last bit of energy they may have.
Follow the muddy print road
Once the day is done the path will be filled with muddy paws and memories of happy trails.
Sit by the Seashore
Pop a squat with your pooch for a photo right alongside the ocean.
