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Beyond the Goalposts

Accenture, a global consulting company with 9,000+ clients, in 40+ industries, partnered with the NFL to move the game forward.

Just like winners never quit, reinvention never stops.

To realize that vision, the league partnered with Accenture to build a modern, scalable digital core-bringing together cloud, data, AI, and security to streamline operations, enhance efficiencies, and support strategic initiatives.

Together, they’re unlocking smarter, insight-led decisions across three key areas: football, financial operations, and human resources.

Director: Jovan Todorovic
Editor: Milena z Etrovic
Producer: bluequarter
DOP: Anthony Carella
Colorist: mikolour
PD: contestabile
Composer: mrnanovideos

Agency: Droga5
Accenture Song CCO: neilheymann
Executive Creative Director: Amy 
Senior Art Director: Jessica Pester
Senior Copywriter: William Halstead
Art Director: Alicia Novoa
Copywriter: Ruby Robinson
Co Head of Integrated Production, D5: rubenm10
Senior Producer, Film: Ally Churchwell
Associate Producer, Film: Neha Palvai
Director of Business Affairs: Dan Simonetti
Head of Talent Affairs: Sunny Valencia
Senior Business Affairs Manager: amturbitt
Executive Group Account Director: Kiat Ken Thoo
Group Account Director: Dan Gilroy

Production Company: Smuggler
CoFounder: @patrickmillingsmith @bcarmo
Managing Director: @ahn_off
COO: @Andrewbriancolon
Executive Producer: sweetsertain
Head of Production: Alex Hughes

VFX: Parliament
Partner Creative Lead: nathkane
VFX Supervisor on set: Denis Reva
Production: krystle_lq aidanerbter
Creative Lead: siroeffects dansofine

Additional VFX: slavkogavricvfx

Editorial: Exile
Assistant Editor: Shane Van
Producer: @thereelsmk13
EP: @sarahcatfish
Managing Director/EP: @sashille

Color House: @raremedium.tv
Color Producer: @iamnubialima
Color Assistants: @alexfrankland.color @samommen.color

Sound: @750_mph
Sound design & Mix: @samashwell @onegearconvert

Music: @squeakecleanstudios
Managing Partner/Executive Creative Producer: @chrisclarkohyeah
Creative Director: @juliebnichols
Producer: @emmadufaux
Recorded at @airstudioslyndhurst
Recording Engineer: Tom Bailey
Assistant Recording Engineer: Rebecca Hordern
Conductor: Gavin Greenaway
Orchestra Booking: Jenny Goshawk @ Isobel Griffiths Ltd
Copyist: Sam Wolsk
Librarian: Dave Foster

Service Company: unitsofa
Executive Producers: fadysalame sobotkamartin, Veronika Hajkova
Line Producer: Andrea Chadimova
PM: Martina Petrikova, Radka Bohuslavova
1st AD: olda.mach
2nd AD: Frantisek Petrik
3rd AD: Honza Cajzl

Client

Accenture

Year

2025

"Reinvention isn’t a one-time play—it’s how leading organizations like the NFL stay ahead of the game."

Exclusive BTS 

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The NFL’s gameplan: reinventing the future of football

Unifying data on a modern digital core speeds smarter decisions across the business—unlocking expansion into new markets and better experiences for every fan.

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